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BFCM 2026 email and SMS calendar: a simple send plan
You do not need a send every day. A handful of well-timed emails and one or two text messages usually cover it. Here is a plan dated for 2026 that you can adjust.
Free printable: BFCM 2026 send plan
| Date | Send | Channel | Notes |
|---|---|---|---|
| Fri 13 Nov | Save the date, sign up for early access | Tell people when and roughly what | |
| Thu 19 Nov | Gift guide | Best sellers and gift ideas | |
| Tue 24 Nov | Early access for subscribers (optional) | Reward your list | |
| Thu 26 Nov | Tomorrow: the sale starts | Short preview | |
| Fri 27 Nov, morning | Black Friday is live | Main offer, clear end date | |
| Fri 27 Nov, evening | Reminder | SMS | Short, one link |
| Sat 28 Nov | Best sellers still in stock | ||
| Mon 30 Nov, morning | Cyber Monday is live | New angle or extra offer | |
| Mon 30 Nov, evening | Last hours | Email and SMS | Final reminder |
| Tue 1 Dec | Thank you | No hard sell | |
| Christmas shipping cut-off | Date depends on your carrier |
| Date | Your send | Channel | Notes |
|---|---|---|---|
Tips
- Only send to people who have signed up to hear from you, and honour unsubscribes straight away.
- Send SMS sparingly. One or two messages over the weekend is plenty for most stores.
- Leave out anyone who has already bought, or send them a different message.
- Write down opens, clicks and orders for each send. Next year you will know what worked.